When we attempt to market our products or services online, most of us try to follow the common method of getting the most traffic exposed to our product or service, and then hope that some of it converts into sales.
Traffic + conversions = sales
It seems simple but, if you have at least some experience, you know it is not. You need to understand that traffic and clicks are not only numbers and statistics. There are people with different insights, expectations and needs. Therefore, what you offer should fulfill a desire or relieve a pain.
Here I will explain to you how to laser target your ideal customer so that you can speak in his own voice. If you follow this process you will be able to connect with your leads, be more persuasive and dramatically increase your sales. (more…)